Lizzo’s new song, “If You Love Me,” was featured in a Google Pixel 6 Super Bowl commercial.
The ‘Truth Hurts’ hitmaker’s track was used in the promo that aired during Sunday’s Super Bowl LVI (13.02.22) – which saw the Los Angeles Rams beat the Cincinnati Bengals 23-20 – and highlighted how the Camera technology failed to depict darker skin tones.
The tech giant showcased its new “inclusive” Real Tone camera in the clip, which is soundtracked by Lizzo’s new song.
Google said: “Historically, camera technology has not accurately represented darker skin tones. As part of Google’s commitment to making images fairer for everyone, we worked directly with a range of image experts known for their beautiful and accurate images of people of color to create our Google Pixel 6 with Real Tone , an inclusive camera that sees and showcases all people and nuances of skin tones beautifully and authentically. Naturally, we then partnered with Lizzo, one of the most real and talented artists, to allow the world to be truly seen.”
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Sharing the announcement on Instagram, Lizzo wrote, “Black is beautiful. And now, thanks to my partners at @googlepixel, camera tech can celebrate and show off all the skin tones that make each of us beautiful. If you love me, you love everything about me. My body. My skin. My story. #seenonpixel
“Honored to have a #ad during the Big Game today. (sic)”
Lizzo – whose last studio album was 2019’s ‘Cuz I Love You’ – had previously hit back at trolls who sent her “grosphobic and racist” abuse on social media in a heartbreaking video.
The “Juice” singer has denounced the “marginalization” of black women in the music industry.
She said in August 2021: “Black women have been in this industry and have been innovating it forever.
“It’s a shame that we are the ones who suffer the most from marginalization and erasure.
“And I feel like if it wasn’t for the internet, if it wasn’t for social media, I could have been erased, you know what I mean?
“But I chose to be undeniable and I chose to be loud and I chose to be awesome, and I’m still here. It’s hard.”
Lizzo again addressed the despicable comments made by people online following the release of her new Cardi B ‘Rumors’ music video, and insisted that “that shit shouldn’t fly.”
She added: “I don’t mind criticizing myself, my music – I don’t even mind big comments.
“I just feel like it’s unfair sometimes the treatment people like me get…
“People say, ‘Don’t let them see you with your head down, sis!’ I always hold my head up, even when I’m upset and even when I’m crying, I hold my head up!
“But I know it’s my job as an artist to think sometimes, and that shit shouldn’t fly. It shouldn’t be OK!”
This article was originally published on famoustainment.com.