Celebrity news

Is DeuxMoi’s Anonymous Instagram Account Making Celebrity News Toxic Again?

Instagram celebrity gossip page TwoMe is reviving the culture of invasive news and proving that fiction sells better than reality.

Back then, we were refreshing TMZ for sneaky paparazzi photos of a celebrity newborn or watching Perez Hilton for the latest on a messy breakup in Hollywood. Now, we’re scouring TwoMe’s Instagram story for sordid speculation before the mainstream media took it up.

The gossip account has become a favorite for celebrity culture fans in 2020 who were otherwise gossip-starved. DeuxMoi, a private account that periodically accepts follow requests from the public, now has over 600,000 enthusiastic followers.

Every day, DeuxMoi posts screenshots of anonymous — and critical to report, unverified — celebrity whistleblowers and news snippets from completely unverified sources on their Instagram story.

For 24 hours, or longer if the footage is captured and reposted, these unsubstantiated claims and outlandish theories from people claiming to be celebrity aides, executives and friends of friends are consumed by the page’s fans and followers. .

The account has had its fair share of reputable whistleblowers, of course: TwoMe speculated that Emily Ratajowski was pregnant almost a month before it went public and was aware of Beyonce’s British history . vogue cover weeks before its release.

But they’ve also released plenty of bizarre and intrusive rumors that expose celebrities to unnecessary scrutiny or even ridicule.

One submission to the account claimed that Leonardo DiCaprio liked to wear headphones during sex, while another alleged that Lori Harvey and Michael B. Jordan’s relationship was a public relations stunt.

With little to no vetting process between someone submitting a statement anonymously and that statement being sent out to the world, the page draws a fine line between celebrity news and a defamation case on an almost daily basis.

Given social media’s propensity for “exposing” and “cancelling” famous faces, TwoMe could recreate the invasive celebrity news cycle of the early 2000s on a grander scale.

RELATED: Why Cancel Culture Is Rooted in Whiteness

The rise, fall and rise of celebrity gossip

TwoMe didn’t invent celebrity gossip, and in the age of “fake news,” they’re certainly not the only platform using unreliable sources. But the account tapped into a new era of celebrity reporting that had been dying since the 2010s.

Our obsession with celebrities has been somewhat unfettered since the dawn of modern celebrity culture, but the way we consume and interact with celebrities was undergoing a revolution until the arrival of TwoMe.

There was a time when paparazzi stalked Brad Pitt and Angelina Jolie to capture the first images of their children or camped outside the homes of Lindsey Lohan and Paris Hilton to catch them partying.

Celebrity news was overwhelming, and the celebrities themselves were rarely in charge of the stories.

Then, with the rise of social media and the oversaturation of mainstream celebrity reporting, the power dynamics changed. Celebrities could give the illusion of letting fans in without having to share anything too private.

Gossip sites became less popular because fans could get all the celebrity news they needed on their idol’s Twitter or Instagram.

Celebrities have taken control and stories straight out of the hands of these sites by making social media the home of pregnancy announcements, breakup messages and app apology notes.

This, along with a series of media libel suits brought by Sean Penn and many others during the 2010s, has made the world of celebrity gossip less of a playground for rumors and name-calling.

RELATED: Celebrity Culture and the Fertility Myth

But the insurgence of Instagram accounts like DeuxMoi, TikTokRoom and DietPrada has reignited the appetite for celebrity gossip, this time with the added benefit of social media accessibility.

Now, instead of needing to have connections in TMZ or JustJared to sell a story, making up a baseless celebrity rumor is never further than DM.

The account does a decent job of warning followers of plausible deniability.

Their Instagram bio warns followers, “This account does not claim that any information posted is based on fact,” and their website, where much of the submissions are made, features a lengthy statement waiving liability for anything. is wrongly shared.

However, since these stories are made to be captured and reposted, these warnings are often drowned out by the shock factor of the submissions.

Likewise, the account makes no effort to discourage followers from fabricating stories that often cause unnecessary backlash for celebrities.

Hailey Bieber became a target for TwoMe followers in late 2020 after an anonymous submission claimed she was driving a wedge between Justin Bieber and his family and that a divorce was imminent.

She also warned the media against spreading stories about fabricated pregnancy rumors that started on TwoMe. The story had unwittingly made her the subject of unwanted attention.

Then Bieber shared that she thought she found out who was behind the gossip account, and TwoMe has since made no mention of the model.

But for other celebrities, who have had a welcome break from the spotlight amid stay-at-home orders, the account has rekindled a lack of respect for personal boundaries.

DeuxMoi got an invasive screenshot of Mary-Kate Olsen and Olivier Sarkozy’s Zoom divorce proceedings, rumors of a Kourtney Kardashian-Travis Barker relationship started on the account, and their daily “Spotted” segment gives the exact locations of A-listers at any given time, ala Gawker Stalker at the time.

The toxic culture of celebrity gossip that pushed stars like Britney Spears or Justin Bieber to breaking point lives in the corners of social media and finds a home on TwoMe – and voyeuristic viewers seem to be taking hold just fine.

RELATED: Fans Theorize Something’s Wrong With Britney Spears After She Stops Posting On Instagram

More for you on YourTango:

Alice Kelly is a writer living in Brooklyn, New York. She’s a generalist with an interest in lifestyle, entertainment and current affairs.